Wednesday, September 4, 2013

Selling Out? Or Just Marketing? Part 2 ~ Fast Bucks, Fame Monsters, Glory Seekers and Wrangling


What are you selling...exactly?    What is it that you want to bring to the world?  Why?  How much time and energy are you willing to put forth in doing it?  What are you willing to do to do what you want and enjoy?  Why?


Are you willing to forego any shortcuts in lieu of some actual hard work?  Are you willing, and most importantly...are you able?   Able to get focused, stay focused and go that extra mile?


So!  What is it you're selling again?  Exactly?  And why?


Do you have any  idea?   Time to get clear precious!    To help you along I'll ask you even more question. 


Are you looking to make a fast buck?  


Unless you live in the forest and  your name is Bambi, give it up.  Because there is No such animal as the "fast buck."    



But let's just say for argument sake that you were to make that "fast buck."  Guess what happens next?  Yep!  It fizzles out quicker than those cheap 4th of July sparklers you buy at some thrifty mart.  


Are you seeking fame and glory?


Like the "fast buck"  Fame & Glory  goes as quickly as it arrives.  Reason being, the public is  fickled beyond belief.    As soon as someone with a "shinier" presentation comes along, you're dropped like the proverbial hot potato.   


Are you wanting to reach more people?


Nice goal.  However, you will find yourself stretched to the breaking point.   Your client/customer is the most important person on earth.  And brother!  They know it too!    If you are unable to provide them the security of one-on-one interaction, then your best bet is to keep it down to a minimum.


While it's really super that you want to reach out and touch every single soul on the planet, it's not the best well thought idea.  Remember what I said about the public being beyond belief fickle?   Facing a population of disgruntled, unfulfilled, unsatisfied populace is never pretty.   All that you've worked for can sizzle out in a very short time if you don't hold up your end.


Not to mention, your message gets distorted in the process.  And too, there's one thing that most people overlook and that is...you will not resonate with everyone.       


Goals of reaching "everyone" may be a noble and lofty idea--it's just not the best idea.  




*~*~*~*


Being honest with yourself is the first step.   Asking yourself questions like...


Do you have the stamina to tend to all the people you've reached personally?  Am I more interested in my clients as individuals or just how much I sell?  


And if you're being honest.  The answer is going to be:  You don't have the stamina it takes to handle thousands upon thousands of clients...personally.  In fact, if your goal is to reach the entire world and have thousands upon thousands of clients...you won't. 


Makes me tired just thinking about all those people needing and wanting my help! 


Your best bet is to keep it all down to a minimum.    Quality!  Not Quantity!  Still the way to go!




So here's a recap of this lesson:


CLARITY.  Be clear on the following:



  • What you're Selling
  • Your Intention(s)
  • Your Goal(s)
  • Your Strengths and Weaknesses
  • Quality not Quantity
And above all else,  be honest with yourself!  



Coming Up:  Selling Out?  Or Just Marketing?  Part 3 ~ Universal Pick Up Lines And The Art Of K.I.S.S.ing











Known as The Empress of the Known & Unknown Universes™ and The Diva of Duct Tape, Julia has made it her personal mission to put Reality back into Spirituality™. Julia sets out to assist people in expanding their conscious awareness through her rather unique and personal take on the human experience. 


In the style of Erma Bombeck, Julia utilizes her own brand of humor and down to earth demeanor to get her messages across in an all so delightful way. 




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